By  on October 8, 2018

Ted Baker has signed a global licensing agreement for watches with Timex Group. The U.K.-based brand formerly had a deal with Geneva Watch Group. The new deal, which kicks off in summer 2019, is intended to better complement the company’s apparel and accessory collections, Ted Baker said.

The design aesthetic and prices have not been determined, but the collection will be available internationally through Timex’s retail customers and global distribution network as well as in Ted Baker’s 532 stores and concessions around the world.

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