By  on April 8, 2019

Emeka Obi has joined Tibi, the advanced contemporary firm, as vice president of marketing, a new post.

Obi brings to Tibi more than 15 years of branding and marketing experience across several consumer sectors encompassing retail, art, music and consumer products. Most recently, he was strategy director at VaynerMedia for clients such as Pepsi, JBL Speakers and Mondelez Corp., with a focus on helping clients renew their brand relevance for the Gen Z demographic. Earlier, he worked at Game Seven Marketing as the client lead on the Beats by Dre account, and was responsible for the brand’s creative strategy, partnership and content marketing programs. He also spent time in the music industry, identifying talent early and building their careers. He helped launch the career of A$AP Rocky.

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