Emeka Obi

Emeka Obi has joined Tibi, the advanced contemporary firm, as vice president of marketing, a new post.

Obi brings to Tibi more than 15 years of branding and marketing experience across several consumer sectors encompassing retail, art, music and consumer products. Most recently, he was strategy director at VaynerMedia for clients such as Pepsi, JBL Speakers and Mondelez Corp., with a focus on helping clients renew their brand relevance for the Gen Z demographic. Earlier, he worked at Game Seven Marketing as the client lead on the Beats by Dre account, and was responsible for the brand’s creative strategy, partnership and content marketing programs. He also spent time in the music industry, identifying talent early and building their careers. He helped launch the career of A$AP Rocky.

“In a moment where technology has rewritten the rule of branding and consumer behavior, brands have to be so smart and nimble about how they’re reaching, talking to, and selling to the customer Emeka has his finger on the pulse of what makes people tick because of his diverse experience and his curiosity We look forward to his contributions to Tibi as we build this brand for generations to come,” said president Elaine Chang.

Obi reports to Chang.

Obi’s appointment helps round out Tibi’s executive team, whose last hire was Laura McEwen as senior vice president of global sales in July.

Ahl & Berrien was the executive search firm that recruited both McEwen and Obi.

“Since they are not solely focused on fashion, we felt that Ahl and Berrien would bring us the best independently minded talent whom embody the Tibi spirit of creativity, innovation and intellect yet do not come from fashion proper. It was really about bringing a wholly fresh point of view to our business and ensuring that we always deliver a consistent brand message to a wide audience,” said Amy Smilovic, founder and creative director of Tibi.