Tim Baxter, the former chief merchandising officer of Macy’s Inc., has joined Delta Galil Industries Ltd. as chief executive officer of Delta Galil Premium Brands, which include the Seven For All Mankind denim brand and Splendid women’s apparel.

“Tim’s highly profitable strategic partnerships at Macy’s with many of the world’s most renowned brands such as Tommy Hilfiger and Calvin Klein, licensed deals with The Finish Line and Sunglass Hut, and launching Macy’s first activewear private brand Ideology, will be extremely valuable in taking Seven For All Mankind and Splendid into their next phase of growth,” said Isaac Dabah, chief executive officer of Delta Galil. Dabah characterized Baxter as “a strong strategic industry leader” and added that there is “tremendous opportunity” to grow the premium brands through category expansion and new markets.

Tim Baxter 

Baxter fills a position at Delta Galil that’s been vacant for about a year since the departure of Paula Schneider. Delta Galil bought Seven For All Mankind and Splendid as well as Ella Moss, from VF Corp. in 2016.
Baxter left Macy’s last fall as part of the restructuring of the management there. “It was actually a long enough period to explore lots of different things, but I wanted to insure that the next chapter of my career was something very exciting and with a company I know can grow,” Baxter said. “Premium brands has enormous growth potential. Both brands are growing today and have growth potential across all channels. They operate retail stores, outlet store, e-commerce and have wholesale partners. There is absolutely the opportunity to maximize the categories that both brands are in and enormous opportunity to build out different product categories.”

Baxter will report to Dabah and will operate out of Delta Galil’s New York and Los Angeles offices. Baxter worked with both brands while he was at Macy’s.

He said premium brands represents a significant portion of Delta Galil’s planned growth, though he declined to indicate the premium brands’ volume. For 2017, Delta Galil overall reported a 16 percent gain in sales to $1.37 billion from $1.18 billion in 2016. Profits dipped slightly to $48.96 million from $51.9 million. Dabah attributed this to the acquisition of Seven For All Mankind, Splendid and Ella Moss brands from VF Corp.

During his 26 years at Macy’s, Baxter served in a wide range of merchandising positions, including executive vice president and general merchandising manager of ready-to-wear. During his tenure, he led Macy’s fashion office, multicultural business development and licensed business. As chief merchandising officer he had responsibility for all categories at Macy’s, Macys.com, Macy’s Backstage off price concept, and Bluemercury.

The 23-year-old, Tel Aviv, Israel-based Delta Galil Industries develops bras, shapewear, socks and intimate apparel for women; men’s underwear; babywear; activewear, sleepwear and leisurewear. The company also designs, develops, markets and sells branded denim apparel under the brand Seven For All Mankind and women’s apparel under the Splendid label.

Last week, Delta Galil signed an agreement to acquire the Eminence Group, which includes Eminence premium men’s underwear and the Athena and Liabel mass-market underwear brands for men, women and kids. Dabah said the deal will help build out Delta Galil’s presence in Europe including France, with the country accounting for less than 1 percent of its business. Eminence Group’s net sales totaled approximately 99 million euros in 2017. When the deal was disclosed, Dabah said Delta Galil is open for future acquisitions, but he doesn’t consider the company an acquisitions-focused business.

Delta Galil Industries Ltd. is a manufacturer and marketer of branded and private-label apparel products for men, women and children, as well as leisurewear, activewear and denim.

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