By  on January 20, 2019

Tommy is turning his attention to sustainable denim.

For spring, Tommy Hilfiger’s Tommy Jeans division will begin introducing models made with 100 percent recycled cotton. The sewing thread will be made from 100 percent recycled plastic bottles, buttons will come from deadstock and hangtags will consist of recycled paper. Each denim style will be finished with less water and energy by using laser technology to apply the final wash.

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