Tommy Hilfiger, which is owned by PVH Corp., is getting in on the sport action. The brand will launch Tommy Sport for women and men on Wednesday.
Tommy Sport features performance-driven pieces built for optimal movement and multipurpose use for consumers who approach wellness, outdoor activities and general fitness as a lifestyle.
“Active living has evolved into a way of life and changed the way we dress, with the next generations looking for designs that fit their on-the-go lifestyle,” said Tommy Hilfiger. “Clothing needs to follow this trend and we are delivering on consumer expectations with Tommy Sport, which injects a cool and bold edge into performance.
“We are taking iconic pieces from our archive to the future with modernized classic sports fabrics and executives,” he said.
The Tommy Sport collection, which is designed in-house, will be available in Tommy Hilfiger stores and on tommy.com starting Wednesday. It includes sports bras, leggings, shorts, swim, bags, hats, visors, tank tops, footwear and outerwear with bright colorblocking, oversize star graphics, striped tape and unexpected detailing. Retail prices range from $29.50 to $179.50.
The styles feature the new Tommy Sport logo, inspired by the iconic Tommy Hilfiger flag, which acknowledges the brand’s DNA with a red, white and blue color palette. Recycled and lightweight fabrics mix with technical functionalities, and the pieces integrate compression technology, water-repellent fabrics, moisture wicking and stretch elements.