By  on February 8, 2017

The latest Intelligence Report on the denim market from Trendalytics reveals a business segment that is “undergoing substantial disruption” as consumer preferences shift while new players leverage the right trends to boost sales.

Researchers at the firm noted that consumer buying decisions are moving from being “brand-driven to trend-driven.” Simultaneously, the popularity of vintage looks is opening the door to new styles and silhouettes, but there are broader changes afoot. The researchers said their analysis revealed the influence of personalization and the “DIY” culture. Sustainably sourced and made products are also reshaping the denim market, as is technology.

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