Trish Donnelly

PVH Corp. has tapped Trish Donnelly, former chief executive officer of Urban Outfitters Group, as CEO of PVH Americas, a new role.

She will have the responsibility for the Calvin Klein, Tommy Hilfiger and Heritage Brands businesses in the Americas and for the global Calvin Klein brand. The new regional approach is modeled on PVH’s successful structure in Europe. Donnelly will oversee the company’s North America-based brand leaders including Calvin Klein CEO Cheryl Abel-Hodges.

In addition, Donnelly’s team includes Jennifer Puetzer and Joe Todaro, interim co-leaders for Tommy Hilfiger NA, and David Sirkin, Heritage Brands group president.

Donnelly, who starts Feb. 16, will be based at PVH’s New York headquarters and reports to Stefan Larsson, CEO of PVH.

“Trish is one of the most experienced and successful leaders in our industry. Her proven track record in winning with the consumer, driven industry-leading e-commerce, and balancing that with very strong retail execution and best-in-class partnerships makes her the ideal leader to drive the charge for sustainable, profitable market-share growth for PVH Americas,” Larsson said.

“Trish’s appointment will further complement the very strong regional leadership we already have in place for Europe and Asia, and help us unlock substantial growth opportunities,” he added. He anticipates that her inclusive leadership style will further the company’s values-based culture.

“I have always admired and respected the tremendous strength of PVH’s iconic brands and their connection to culture,” Donnelly said. “The growth opportunities in the region and around the world are very exciting. I look forward to collaborating with our teams and partners on further developing PVH’s core strengths with a product-driven consumer-first strategy that is supported by the company’s values.”

In an interview, Larsson explained why it was important for the company to have a PVH Americas CEO for the first time.

“This is an important step  for us to more fully leverage our strengths in the Americas region. It will help us to even more closely follow where the consumer is going, super-charge our focus on digital growth and unlock product strength –  which is all going to position us to win in our next chapter,” said Larsson. He said he’ll be working closely with Donnelly to “unlock the many growth opportunities in the region.”

Asked whether he was previously handling Donnelly’s responsibilities when he was president and Manny Chirico was CEO, Larsson said, “As PVH president, I had direct oversight and responsibility for all our brands and regions globally. When I transitioned to CEO on Feb. 1, we decided not to fill the president role and instead strengthen our regional leadership in the Americas. The Americas region will now build upon the strong leadership  we already have in place in both Europe and Asia.”

According to Larsson, Donnelly’s first priority will be “to come in, listen and learn from our team members and partners. to gain an inside view of the power of PVH.

“In parallel, she will immediately bring value to us from her best in class e-commerce, product and retail experience. She also has a background of building very strong partnerships,” he added.

Asked when they would be naming a new head of Tommy Hilfiger Americas to succeed Gary Sheinbaum, who recently left to become CEO of Ashley Stewart, Larsson said Donnelly will have an active role in shaping what the PVH Americas organization looks like in the future. “We look forward to hearing her input on the team after she’s had time to onboard and get to know our brands and people better,” he said.

As for what aspects of her background made him feel she would be the right candidate for the job, Larsson said, “Trish is a proven CEO, with a high-performance track record, with a systematic and repeatable leadership approach focused on a consumer-first strategy that continuously builds strength in product, digital and retail. And she complements all this with a people and team-driven mind-set, always focused on having a positive impact.”

As reported in WWD last month, Urban Outfitters said Donnelly would be leaving her role as CEO at the end of January after seven years. In revealing the management change, Richard A. Hayne, CEO of Urban Outfitters, said, “During her tenure, she built a strong talent team and the Urban brand grew revenues by over 10 percent.” Sheila Harrington took the reins as CEO of both the Urban Outfitters and Free People brands.

Prior to Donnelly’s tenure at Urban Outfitters, she oversaw J. Crew Group’s e-commerce business as executive vice president, and spent more than a decade at Ralph Lauren in product and merchandising roles. She also held senior leadership and operation positions at Steven Alan and Cole Haan.

 

 

FOR MORE STORIES:

Urban Outfitters Announces Leadership Changes, Reveals Holiday Results

PVH’s New CEO Stefan Larsson Takes Charge

Stefan Larsson Takes on Analysts as Manny Chirico Steps Back at PVH

Manny Chirico’s Purpose and Profit at PVH

Hilfiger’s Gary Sheinbaum Takes the Reins as Ashley Stewart CEO