U.S. Polo Assn., which last year acquired Nantucket Whaler, a men’s and women’s lifestyle apparel brand, is launching the brand’s web site this week.
Until this point, Nantucket Whaler was only sold at the company’s flagship at 7 Old South Wharf on Nantucket Island.
According to J. Michael Prince, president and chief executive officer of U.S. Polo Assn., who runs Nantucket Whaler, he projects several million in sales within the first year from the web site and store. U.S. Polo Assn. acquired Nantucket Whaler last year for an undisclosed sum from the original owners.
Prince said beginning in 2021, they will be selling smaller specialty store chains. “We will start our international expansion in 2021 as well. We have relationships in 180 countries with U.S. Polo Assn. and will leverage those relationships,” said Prince.
Nantucket Whaler is 70 percent men’s wear and 30 percent women’s wear. Women’s merchandise ranges from woven shirts and long-sleeve oxfords to fine wale corduroy shirtdresses and waxed cotton zip jackets. The men’s selection includes knit collar rugby shirts, oxford shirts, mock sweaters, five-pocket corduroy pants and chino shorts. Overall, retail prices range from $80 for an oxford shirt to $350 for wax sailing jackets.
“As we approach $2 billion in global retail sales for U.S. Polo Assn., we have been aggressively looking for the next great iconic American brand,” said Prince. “After evaluating hundreds of brands, we believe we have found a true diamond in the rough with Nantucket Whaler.”
Nantucket Whaler, which was founded on Nantucket Island in 1837, was developed via a venture with Toronto-based Grand National Apparel. The brand has about 10 employees between the store, web site and the joint venture.
“We softly launched the retail store on Nantucket this summer and now are officially launching the brand to the broader marketplace this week so consumers across the country can engage with the brand and purchase product,” said Prince.
The product is manufactured in the U.S., Italy and Asia. In addition to men’s and women’s apparel, the brand makes accessories such as rain hats and bracelets.
Prince said he believes the brand’s cause-based focus of supporting the Whale & Dolphin Conservation, along with its authentic connection to Nantucket Island is very compelling. Nantucket Whaler sponsors the Whale & Dolphin Conservation at whales.org, one of the leading global organizations dedicated to the conservation of whales and dolphins.