Umbro has signed a multiyear license with Soccer Shots, an international franchise program for children ages 2 to 8, to be the exclusive supplier of jerseys for more than 350,000 children and their coaches. In addition, the Iconix Brand Group-owned brand, will support Soccer Shots Foundation, which provides learning and developmental opportunities to underserved children through soccer.
“As one of the most authentic soccer brands in the world that is truly serving the younger player, Umbro is an ideal partner for Soccer Shots,” said Justin Bredeman, chief executive officer of Soccer Shots. “Our new partnership with Umbro will help us make an even greater positive impact on the families we serve nationwide.”
“Partnering with Soccer Shots will help us bring the Umbro brand to a new generation and give us great visibility in their youth soccer programs across the United States and Canada,” said Robert Galvin, ceo and president at Iconix.
Umbro, which is celebrating its 95th anniversary this year, is available in more than 100 countries around the world. The brand sponsors more than 120 clubs and 200 players worldwide. It also offers an exclusive collection of soccer apparel, footwear and gear for men, women and children at Target.
In other Iconix news, the company last week signed a new three-year deal with One Step Up to be the exclusive apparel and footwear licensee for the Pony brand in North America.
The footwear for men, women and children, will launch for spring/summer 2019 at retailers including Footlocker and Champs, while the activewear will debut on the brand’s web site for spring before being rolled out to specialty stores for fall. Men’s and boys’ underwear and loungewear will launch for the 2019 back-to-school season.
Galvin said, “With heritage athletic and lifestyle brands in high demand right now, our new partnership with One Step Up will help us evolve and expand the Pony brand in North America.” He said the collection will center around “storytelling and tremendous product. We have a unique opportunity to reintroduce the brand to a whole new generation with a powerful digital first and social media-focused strategy.”
Pony, which was founded in 1972, is one of 30 brands owned by Iconix.