Under Armour has named Kasey Jarvis chief design officer. He will succeed Dave Dombrow, who left the company earlier this month.
Jarvis has nearly 20 years of experience in apparel, footwear, equipment, industrial and automotive design and has worked for Nike over the course of his career. He will report to chief product officer Kevin Eskridge and is expected to start in early April.
Kevin Plank, Under Armour’s chairman and chief executive officer, said Jarvis’ “unique mix of design experience from the auto, footwear and performance equipment industries will help to inform and deliver on our mission to design performance solutions athletes never knew they needed and can’t imagine living without. This is a leader who will inspire our incredible team to deliver beautiful, innovative design that the world’s never seen before.”
Jarvis will head the design team across all product platforms, regions and categories and will be responsible for the translation and commercialization of athlete insights and industry trends into product concepts.
Jarvis was most recently vice president of product and design for Black Diamond Equipment, a Utah-based climbing, skiing and mountain climbing company. Prior to that, he held design roles at Nike and General Motors.
The once high-flying Under Armour has faced some major challenges over the past few years. It began a round of layoffs earlier this month with plans to eliminate some 400 positions worldwide and its results have been less than spectacular. In December, the company said its operating loss is now expected to be about $40 million to $55 million this year versus the previously expected $50 million to $55 million. Revenue isn’t projected to return to a low-double-digit growth rate until 2023.
And Plank personally has been criticized for not only allowing employees to expense strip club visits, but also for his close relationship with MSNBC anchor Stephanie Ruhle. A Wall Street Journal story in February detailed how Plank and Ruhle traveled on his private jet and she provided business advice to the company. Neither has commented publicly on the relationship.