Vince has named Caroline Belhumeur senior vice president and creative director and Marie Fogel head of all merchandising and product development, in a restructuring of the team at the contemporary brand’s Los Angeles design studio.
WWD has learned that Belhumeur takes on a broad role in which she will lead women’s and men’s design, footwear, accessories, fabric research and development, visual merchandising and store design. The company also said she will partner with the brand team to communicate Vince’s brand voice.
Belhumeur was formerly with Club Monaco as senior vice president of design and accessories, while Fogel previously led Vince’s men’s and denim merchandising, planning and product development.
With the appointments, Katayone Adeli, former artistic director, and Julie Kwon, senior vice president, have left the company.
Commenting on the changes, Vince chief executive officer Brendan Hoffman told WWD, “There’s a good blend of new blood with people who have been here for years and understand the heritage of Vince.”
He said the appointments reflected “building a team for the future” and getting more aggressive to extend the reach of the brand, including new categories. “The brand needs to move forward. We have not been as aggressive as other brands.”
Vince employs about 100 people at its Los Angeles design studio, and about another 100 people at its New York offices.
Though recent results have been disappointing, Hoffman said the Vince brand “continues to be strong.” He recently said store openings and expansions are on the horizon and that the spring collection, which shipped during the first quarter, sold “more in line with our expectations” compared to pre-spring product. In further turnaround efforts, Hoffman also recently pointed to a reduction in promotional activity in 2016, saying it marked a more permanent realignment.
At Club Monaco, Belhumeur directed all aspects of design and product development; was instrumental in redefining the brand and shaping the shopping experience at Club Monaco stores, and was involved in marketing and digital activities, among other areas. Earlier in her career she worked at Premise and Theory Luxe for the U.S., Japan and Europe; White and Warren; Wilke Rodriguez; Fenn Wright and Manson, and Calvin Klein. She will be based in L.A., but spend time in New York as well.
Prior to joining Vince in February, Marie spent eight years at Ralph Lauren where she worked as a senior vice president for merchandising and product development.