WallFlower, a juniors lifestyle brand, has named Star Ride Kids as a licensing partner for girls’ fashion sportswear. The collection will launch at select retailers for back-to-school 2016.

“We’re excited to partner with Mamiye Brothers and WallFlower to expand the brand to the kids market,” said Stephen Shalam, president of Star Ride Kids. “WallFlower is one of the strongest brands in the junior market today and we are confident in how well it will be received in kids.”

WallFlower is a wholly owned brand of Mamiye Brothers, which manufactures and markets children’s, junior and misses’ fashion apparel brands.

Star Ride Kids was founded in 1991 by three brothers who saw a niche in the market for high fashion children’s sportswear. Today, Star Ride Kids ships product under many licenses and in-house brands including Star Ride, Rawlings, Paris Blues, Z. Cavaricci, and Velvet Butterfly.

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