By  on June 22, 2018

MILAN — “The trade show industry needs to find new solutions and introduce new projects to keep growing,” contended Massimiliano Bizzi, founder and president of White Milano, citing the new White Street Market as one such example. The space focused on streetwear brands and was accessible to consumers, who could buy fashion through a B2C platform.

Innovation is key to stave off lackluster traffic. The contemporary ready-to-wear and accessories trade show closed on Monday here, registering a 10 percent drop in the number of buyers compared with the same edition in 2017 as domestic buyers in particular lagged behind international visitors. Japan and Korea were listed by organizers among the best-performing markets.

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