By  on March 8, 2018

MILAN — The four-day White Milano trade fair just keeps getting bigger. The latest edition of the contemporary fashion clothing, accessories and beauty show here grew in space, exhibitors, visitors and international relevance, clocking double-digit gains in visits from both Italian and international buyers. Visitors of the edition that closed here on Feb. 26 grew to 25,905, up 12 percent compared with a year ago.

“We are harvesting the fruits of a strategy, especially toward foreign countries, to promote the fair and [the city of] Milan that the data shows us is a winner,” said Massimiliano Bizzi, the founder and head of White.

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