MILAN — The four-day White Milano trade fair just keeps getting bigger. The latest edition of the contemporary fashion clothing, accessories and beauty show here grew in space, exhibitors, visitors and international relevance, clocking double-digit gains in visits from both Italian and international buyers. Visitors of the edition that closed here on Feb. 26 grew to 25,905, up 12 percent compared with a year ago.
“We are harvesting the fruits of a strategy, especially toward foreign countries, to promote the fair and [the city of] Milan that the data shows us is a winner,” said Massimiliano Bizzi, the founder and head of White.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion