By  on November 12, 2018

WP Diamonds has entered the direct-to-consumer world through Gemma by WP Diamonds.

WP Diamonds purchases diamond jewelry, designer jewelry, fine watches and loose diamonds directly from the public through wpdiamonds.com and retailers nationwide. The business was established in 2012 and is the consumer division of White Pine Trading, a recycled- and fine-jewelry firm. Based in New York, the business also has offices in Birmingham in the U.K. and in Hong Kong.

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