LOS ANGELES — Some of the biggest names in the jeans business met in Los Angeles last week at WWD’s inaugural Denim Forum. They explored everything from environmental consciousness to branding in the era of celebrity obsession. The forum displayed new thinking from veterans and newcomers alike.


Ron Herman: Retailer as Editor
With 35 years in the business, the quest for newness continues.

Francois Girbaud: The New Crusade
Designer pushes new agenda of social responsibility in jean production.

Adriano Goldschmied: Undoing the Damage
Denim veteran says industry must evolve in face of new technology, globalization.

Paul Marciano: Brand Protection, At Any Cost
Reinvention has been key to Guess Inc.’s success.

Jeff Rudes: J Brand Stays Cool, Builds Buzz
Brand is planning a sportswear line for spring 2012.

Andrew Olah: American Classic Goes Global
Jeans production continues to shift as Asians pick up the jean habit.

Maurizio Donadi: Levi’s Do-it-yourself Denim
A touch of the vintage for the product and stores in which it’s sold.

Stefano Rosso: Keeping It Stupid and Simple
Diesel continues to use irony and irreverance to attract consumers.

Giovanni Petrin: Environmental and Social Concerns a Catalyst for Change
The Martelli Lavorazioni Tessili Group has been an innovator in dyeing and laundry in the denim sector for more than 50 years.

Christophe Loiron: Another View of Denim
Vintage clothier shuns conspicuous consumption.

People StyleWatch: The Celebrity Link
Stars not only help sell jeans, but help sell new silhouettes and styles too.

Jason Denham’s Denim Destiny
Amsterdam-based Briton is ready for his U.S. close-up.

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