Appeared In
Special Issue
WWD MAGIC issue 02/13/2012

WWDMAGIC, Feb. 12-15

This story first appeared in the February 13, 2012 issue of WWD. Subscribe Today.

Las Vegas Convention Center (LVCC)
3150 Paradise Road
Mandalay Bay Convention Center (MBCC)
3950 Las Vegas Blvd. South


Sourcing at MAGIC
LVCC, South Hall
Monday, Feb. 13: 9 a.m.-7 p.m.
Tuesday, Feb. 14: 9 a.m.-6 p.m.
Wednesday, Feb. 15: 9 a.m.-6 p.m.

LVCC, North and Central Halls
Monday, Feb. 13: 8 a.m.-8 p.m.
Tuesday, Feb. 14: 8 a.m.-7 p.m.
Wednesday, Feb. 15: 8 a.m.-7 p.m.
Central Hall features Accessories; Swim at WWDMAGIC sponsored by ISAM; Premium/Young Contemporary; Juniors/Kids; The Concourse interactive hub.
North Hall houses Contemporary; White; Heart of Prêt; Women’s Sportswear.


New Store Orientation
8-9 a.m.: Welcome New Stores: Show Floor ABCs
Tips and insider information to ensure a successful buying experience, including show-floor layout, day-to-day scheduling and time maximization, buying advice and a review of MAGIC events.
LVCC, North Hall buyers’ suite 81628

8-9:30 a.m.: AAFA Presents the “Dynamic” Internet: Growing Traffic and Revenue by Reducing Risk and Managing Change
Apparel and footwear executives detail how they mitigate digital risk and grow their e-commerce channels while protecting their brands online — plus information on 2013’s domain-naming system expansion. LVCC, Room S231

10-11 a.m.: Accelerate with Google: Sales-Boosting Strategies for Internet Retail Businesses
A discussion highlighting the changing habits of shoppers online, and the four tenets of growing any Internet retail business: be relevant, be found, be engaging, be accountable. MBCC (Room TBA)
ENCORE: 4:30-5:30 p.m., LVCC, Room S230

10:30 a.m.: How to Open and Run a Successful Retail Store
Tricks of the trade covering location, buying, private label, retail math, merchandising, terms and the sales team. LVCC, North Hall buyers’
suite 81628

10:30 a.m.: Sourcing’s New Issues
Exploring new challenges for sourcing executives and strategies for handling uncertainties facing brands, retailers and manufacturers.
LVCC, Room S229

11 a.m.: The Doneger Group Presents: Men’s European Designer Shows, Fall 2012
David Wolfe’s expert analysis of the Milan and Paris men’s fall runways, highlighting product and merchandising ideas and news from top men’s designers. MBCC, Lagoons J, K (2nd floor)
11:15 a.m.-12:15 p.m.: Unity: Color & Company for Spring 2013
Pantone’s Laurie Pressman examines how color is spreading into new end-uses and connecting to material, shape and form in a more integral way — and how it will play out for spring 2013. LVCC, Room S230

11:30 a.m.: EBay Fashion: How to Build Your Business on the World’s Largest Commerce Platform
Strategic insights on how to leverage the global power of eBay to provide a seamless shopping experience, market inventory and drive sales. MBCC, Breakers L
ENCORE: Feb. 14, 10 a.m., LVCC, Room S229

Noon: Where Is Internet Retail Headed? Global, Mobile, Flash and Beyond
E-tailers from, and discuss the challenges of taking a site global and linking into social and mobile, the need to evolve beyond fashion, brand protection and more. LVCC, Room S229

1:30 p.m.: Building a Brand: Market Niche, Brand Protection and Sales
How to create a recognizable international brand, including new developments in global brand protection and critical copyright issues.
LVCC, Room S230

1:30 p.m.: Denim’s Next Wave
Barry Miguel of Seven For All Mankind and Barbara Ende of Sycamore Marketing Group discuss the future of denim, as it evolves to address a changing environment consumer.
MBCC, Breakers L

2 p.m.: Fast Fashion Without Compromise
In a keynote address, retail expert James Schwartz of Mast Global Fashions outlines his company’s approach to meeting consumer needs through collaborative partnerships with customers, vendors, factories and everyone in between. LVCC, Room S229

3 p.m.: The Doneger Group Presents: Women’s Fall 2012 Big Picture
David Wolfe’s insights on major ideas affecting trends and design, including a guide to key colors, textiles and styles for the season ahead. LVCC, Room N231-N237

3 p.m.: Spring 2013 Trend and Color Forecast for Men and Women
Trend expert Lilly Berelovich reviews the major callouts for spring 2013, including key themes, materials, shapes, patterns and colors. (Note: Additional trends at Sourcing’s Trend Gallery, created by Fashion Snoops.) LVCC, Room S230

3:30-4:30 p.m.: Solomo: Marketing’s New Buzz
Gain better understanding of and learn how to implement new tools — such as social, mobile and local — to reach consumers, focus branding strategies and increase market share. MBCC, Breakers L

3:30 p.m.: China, The Dragon in Transition: Sourcing From and Selling to the World’s Apparel Giant
Overviews on the evolution of China as a sourcing destination and consumer megamarket, and strategies on how U.S. firms can get into it. LVCC, Room S229


8 a.m.: Sterne Agee Breakfast Series Seminar: Boots, Trends and Inventory Levels
Insights and discussion on planning for fall.
LVCC, Room S231

9 a.m.: Exporting to Increase International Sales: What to Know When Taking This Important Step
Exploring markets, funding options, agents, logistics and international laws, and examining the many components of profitable exporting. LVCC, ROOM S230

10 a.m.: Consumer Trends and Technology
A review of the relationship between consumerism and technology: growth and expected evolution, global retail impact, forecasted design directives, and discussions on adapting to social media, the rise of online video and more. MBCC, Breakers L

11 a.m.: Boosting Brand Image: Celebrities and Fashion Marketing
Passing along advice gleaned from partnering with celebrities like Angelina Jolie and Halle Berry as well as hundreds of fashion brands, author and consultant Susan J. Ashbrook shares her insider tips for creating and executing a celebrity marketing strategy and getting brands noticed on the red carpet, screen or Web. LVCC, Room S230

11:30 a.m.-12:30 p.m.: The Future: Fashion on the Cusp of a New Era
Perry Ellis chief executive officer George Feldenkreis reflects on the future of fashion and understanding the new global marketplace, the impact of the Internet and social media and sourcing strategies of the coming decade. MBCC, Breakers L

Noon: Creating the Ultimate Sales Team: Training Solutions for an A-List Style Staff
First-hand information on finding, interviewing and training an expert staff, and motivating staff members, raising job satisfaction and making sales.
LVCC, North Hall buyers’ suite 81628

Noon: Trade Negotiations and FTA Updates: What Companies Need to Know and How to Stay Involved
How to develop a trade policy strategy, stay involved in government affairs, influence the Trans-Pacific Partnership negotiations and other issues. Plus, a profile of new free trade agreements with Colombia, Panama and Korea. LVCC, Room S229

1 p.m.: WGSN Macro Trends: Spring 2013
WGSN presents macro trends for spring 2013 in women’s wear, men’s wear, footwear and accessories. LVCC, Room S230

1:30-2:30 p.m.: How Do — and How Will — Men Shop the Internet? In a keynote address, Andy Dunn, ceo of, offers his perspective on e-tailing, the next generation of e-commerce sites, male e-shopper behavior and the impact of social media on the fashion industry. MBCC, Breakers L

2 p.m.: Mobile Commerce and Consumer Attitiudes: A Talk With Global Brand Leaders
NPD’s chief analyst Marshal Cohen discusses its study on mobile shopping behavior and shares insights on how the findings will affect mobile commerce and the retail atmosphere — plus an exploration of eBay’s experiences in mobile commerce. LVCC, Room S229

3-4 p.m.: The Evolution of Retail and the Rise of the Connected Shopper
An examination of the new generation of digitally minded connected consumers and what they expect from their shopping experience — along with insights how traditional brick-and-mortar establishments can incorporate social media and in-store technology. LVCC, Room S230

3:15 p.m.: Impact Your Fashion World: Action = Creativity
Proactive entrepreneurs share strategies for helping companies of all sizes improve the lives of people and protect the environment in the U.S. and overseas. MBCC, Breakers L

3:30 p.m.: Branding and Protecting Your Creations for Market Impact
Consumer goods experts offer a guide to protecting people and companies from today’s widespread counterfeiting, at home and around the globe. LVCC, Room S229

5 p.m.: How to Start a Fashion Line on a Shoestring Budget
Industry veteran Mercedes Gonzalez says the time is right to launch a fashion line, and outlines plans for outsourcing, financing, managing risk. MBCC, Breakers L


10 a.m.: E-commerce Bootcamp: Take Your Fashions Online in Just 60 Minutes
For Internet newcomers or retailers looking to improve their current sites, Matt Winn of Volusion conducts a crash course in opening an online store, Web design, marketing and more. LVCC, Room S229

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