A DAY IN THE LIFE? Next week’s issue of French Elle, due on newsstands Friday, promises to show Karl Lagerfeld like you’ve never seen him before. To wit: There he is, eyeing up the stain removers in the laundry aisle, exasperated behind the wheel in a traffic jam or poring over the daily French sports newspaper, L’Equipe.

It’s all staged: A turn-the-tables ruse as the couturier launches his masstige clothing line Karl. In the background of the whimsical eight-page feature, models Saskia de Brauw and Caroline Brasch Nielsen can be seen wearing Lagerfeld’s graphic, rock-influenced togs as he goes about his fictional daily business.

This story first appeared in the March 14, 2012 issue of WWD. Subscribe Today.

In the accompanying interview, Lagerfeld marvels at the selection of junk food at grocers: “It’s the first time I’ve stepped into a supermarket. It’s crazy — fascinating what one can buy. There’s enough here to easily gain 20 kilos.” He also makes clear the world is better off he’s a chauffeur-driven kind of guy. “I haven’t driven since I was 18,” he recounts, “and that’s a benefit to society because I ended up in a ditch, without knowing why!”

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