The New York Times has named Arthur Gregg Sulzberger associate editor.

Known as A.G. Sulzberger, the 34-year-old associate editor is the son of The Times’ publisher and chairman Arthur Sulzberger Jr., whose family has led the paper since 1896.

In a memo to staff, executive editor Dean Baquet said: “For a year now, the newsroom strategy team has worked closely with the masthead to draw the road map for our digital transformation. At a moment when The Times is making big changes and significant progress, the team of Tyson Evans and Jon Galinsky, led by Arthur Gregg Sulzberger, ​has played a role in nearly every digital project we have undertaken.”

Baquet added that the team has “identified internal problems, studied alternatives, proposed solutions, and implemented change” across the company.

This has included an audience development plan and later, a team devoted to analytics and attracting more readers.

“The strategy group has become integral to identifying opportunities and solving problems,” the editor concluded. “It’s hard to imagine the newsroom leadership without them.”

Sulzberger, whose appointment is effective immediately, had served as a senior editor for strategy, and held jobs as a reporter and editor on the metro and national desks at the paper.

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