FULL COURT PRESS: Pharrell Williams is using his star power to promote racial as well as gender equality. The musician and fashion entrepreneur’s next campaign for his ongoing collaboration with Adidas Originals shows a cast of happy Millennials of both genders and various ethnicities. They form two lines representing the mathematical equal sign, while standing on a green field.
The campaign goes live today in Adidas stores as well as digital and social media networks such as Instagram, Facebook and Twitter.
This story first appeared in the October 29, 2014 issue of WWD. Subscribe Today.
Shot by photographer Ryan McGinley, who also worked on the brand’s first “Tennis Pack” campaign with Williams, the ad is accompanied by two new products: a track jacket, priced at 150 euros, or $190.50 at current exchange, in satin, and at 1,500 euros, or $1,905, in leather; as well as a new Stan Smith sneaker, also in leather and retailing for 200 euros, or $254, or done in felt, much like a tennis ball, and going for 120 euros, or $152. The items will be sold from Friday in select stores around the world as well as online. Another product volley is slated for Nov. 25 and is to arrive in stores on Dec. 1.