DIGITAL DUO: A+E Networks and Hearst Magazines Digital Media have formed a partnership, with plans to roll out a series of Hearst-produced video content through a number of A+E’s channels including Lifetime, History, FYI and Viceland.
“This partnership allows us to amplify an advertiser’s narrative beyond our own distribution network,” said Todd Haskell, senior vice president, chief revenue officer, Hearst Magazines Digital Media. “These videos will bring the authority and credibility of our editorial brands, along with an organic advertiser integration, into a perfectly aligned block of A+E programming.”
Co-branded videos will be aired alongside commercial television slots on topics such as adventure, auto, beauty, fashion, food, home, lifestyle, leadership and outdoor.
In addition, “product messaging” will be promoted across advertising units, articles and social media on Hearst’s network, which includes cosmopolitan.com, elle.com, goodhousekeeping.com and delish.com.
Peter Olsen, executive vice president, national ad sales at A+E Networks, said the partnership will be a “huge distribution opportunity across our combined linear and digital properties.”