Agnona "Closing In" Spring 2017 Video Campaign

Agnona is once again relying on a short film to advertise its looks from the spring season. Directed by Ferdinando Cito Filomarino, the flick was inspired by Brian De Palma’s cult classic “Dressed to Kill” and, in particular, the scene where Kate Miller, interpreted by Angie Dickinson, encounters a mysterious man at New York’s Metropolitan Museum of Art.

Malgosia Bela is the main character of the movie, filmed at prestigious Villa Panza, an 18th-century villa a one-hour-drive away from Milan, which houses a rich contemporary art collection.

“The idea is to fuse cinema with fashion and use a cinematographic language to give life to Agnona dresses and make them the crux of the story,” said Cito Filomarino, who also directed an Agnona short movie last year featuring the brand’s fall 2016 collection. “I took inspiration from the scene in the museum of ‘Dressed to Kill’ because it combines seduction, suspense and style at the same time — the best starting point for me. And Malgosia perfectly performs the elegance and the strength of the Agnona woman.”


Agnona "Closing In" Spring 2017 Video Campaign

A still from Agnona’s “Closing In” spring video campaign.  Ferdinando Cito Filomarino


Bela sports some of the pieces of Agnona’s romantic and feminine spring collection, designed by creative director Simon Holloway. These include a crepe de chine dress in a delicate floral pattern, as well as a pleated and striped knitted frock and a precious cashmere coat.

“Malgosia Bela is the personification of a powerful soft femininity that is incredibly attractive. She has an aura that is quite magical, she’s a classic beauty with a strength that is very subtle, all qualities reflective of Agnona today,” said Holloway. “We are playing with refractions of Italian and American late century cinema. So you have these incredibly actresses like Romy Schneider, in the [Luchino] Visconti film we referenced last season, and this time the flawless Angie Dickinson in “Dressed to Kill.” They are beautiful women that brought great craft and iconography to the screen and we are hoping to capture notions of that in a modern and cultural way.”