Alberta Ferretti Spring 2017 Ad Campaign.

Alberta Ferretti tapped photographer Steven Meisel for the designer brand’s spring ads. Shot indoors in New York, the campaign lines up five independent portraits, which celebrate the sensuality of the collection, alternating static images with dynamic poses.

“The idea was to express through the images the essence of that joie de vivre and spontaneous, confident femininity that generates true beauty,” said designer Alberta Ferretti. “The five photos tell the stories of different women who, seen together, form the image of one complete, complex woman who is independent and in love. She’s happy to be alive because she lives life to the fullest,” she concluded.

Styled by Carine Roitfeld, the color and black-and-white shots feature models Carolyn Murphy, Irina Shayk, Raquel Zimmermann, Julia Nobis and Vittoria Ceretti. Makeup artist Pat McGrath and hair stylist Guido Palau also worked on the campaign.

Alberta Ferretti Spring 2017 Ad Campaign.

Alberta Ferretti’s spring ad campaign.  Courtesy Photo

Alberta Ferretti Spring 2017 Ad Campaign.

Alberta Ferretti’s spring ad campaign.  Courtesy Photo

The images will debut in national and international magazines starting from January, in addition to the brand’s official social media in the upcoming weeks.