LONDON — Alexander McQueen has named Paolo Cigognini its worldwide communication and marketing director, effective today.

Cigognini joins the London-based fashion house from Dolce & Gabbana, where he was worldwide communication, marketing and e-commerce director.

Prior to that, he was worldwide communications director at Bottega Veneta, which like Alexander McQueen is controlled by French conglomerate Kering, also parent of Gucci, Boucheron, Puma, Saint Laurent, Stella McCartney and other brands.

This is one of the first executive hires of McQueen’s new chief executive officer Emmanuel Gintzburger, who took up the management helm last May.

Gintzburger joined McQueen from Saint Laurent, where he was worldwide retail and wholesale director, and succeeded Jonathan Akeroyd, who left Kering and became ceo of Versace in Milan.

Cigognini’s role, a new one, includes customer relations management for the house.

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