Licht will oversee brand marketing, communications, advertising, social media and celebrity dressing globally. She will report to Deanna Berkeley, president of Alice + Olivia.
Licht was previously the senior vice president of global communications for Donna Karan International, where she spent 17 years. She was also known for her work as the creator and voice of the former social personality, DKNY PR Girl. Last December, Licht resigned from the company following the release of her best-selling book, “Leave Your Mark,” an insider’s mentorship book, and she spent the last 10 months working on projects related to her book and consulting in the fashion/tech sector.
“I have always been an admirer of Stacey’s keen ability to know what a girl wants to wear even before she does,” said Licht, referring to Stacey Bendet, chief executive officer and creative director. “This is an incredible opportunity to take my 20-plus years of experience and knowledge of the fashion industry and apply it to this amazing company as it grows and broadens its reach globally.”