Allure has added Britt Aboutaleb to its staff in the newly-created role of multimedia director.

The appointment allows Allure to further expand its digital footprint. In her new role, Aboutaleb will oversee product development, editorial and advertising integration, as well as strategy over platforms such as e-commerce.

“This position capitalizes on the growing importance of multiplatform content distribution and the power of the right technology at the right time to engage consumers in the right way,” said Marie Jones, director of communications and general manager of digital media at Allure.

Aboutaleb joins Allure from online beauty site where she served as editorial director. Prior to that, she served as style news editor at Elle and editor at