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SELFIE SPIRIT: Amanda Wakeley has teamed with the Puerto Rican model-turned-photographer Astrid Muñoz for the brand’s first ready-to-wear ad campaign. Wakeley commissioned Muñoz to photograph three self-portraits shot at various locations around London, including the Mondrian Hotel.

“In this selfie-obsessed world, I liked the idea of model-turned-photographer-turned-muse,” Wakeley said. “I love Astrid’s ageless spirit; for me she embodies the multitalented, multitasking, Wakeley woman.”

Styled by Daniela Agnelli, #MyWakeleyMoment saw Muñoz create self-portraits that tie into Wakeley’s theme this season of “lifestyle luxury.”

“Selfies are part of today’s culture. People want everything quickly and disposable,” Muñoz said. “Selfies are disposable — the self-portrait is timeless. We carefully captured the one important moment.”

The campaign will break on Thursday in the August issue of the British Vogue Catwalk Edit. It will be featured in the September issues of British Vogue, Harper’s Bazaar and Elle.

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