AMERICANA-A-GO-GO: Americana Manhasset’s spring catalogue, “I Love Americana,” could also be called “Karlie Kloss and Simon Nessman Play House” in a Neutra-style ranch filled with spot-on Fifties details such as orange shag carpets, rotary dial phones and mid-century furniture. “We wait for the collections to come out before deciding on a theme,” said Andrea Sanders, senior vice president and creative director. “There was this incredible Fifties vibe throughout the collections. We decided to do it in a big, fun way. Instead of being mild and safe, we went over the top.”

A video about of the making of the catalogue will be on the Americana’s Web site and a 30-second black-and-white commercial will air on taxicab TVs during New York Fashion Week. Charles DeCaro, creative director of ad agency Laspata DeCaro, said, “I was going to go the John Cheever suburban, ‘Stepford Wives’ route. There was so much color that instead of John Cheever we did June Cleever. It was recreating a fantasy world in Technicolor.”

This story first appeared in the February 8, 2012 issue of WWD. Subscribe Today.

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