HUFFT PROMOTED AT HL: Amy Hufft has been named president of HL Group, a new post. Most recently, she was executive vice president.
Hufft will lead HL Group’s growth strategy, client services and overall agency operations, as well as enhance and expand agency talent and offerings. She reports to cofounders Hamilton South and Lynn Tesoro.
“With the growth of our agency, it is important that we plan ahead and strengthen our leadership team to help keep the firm moving forward. Amy has proven herself to be the perfect choice to lead HL into the future. Since joining our group, her vision and leadership have consistently expanded our client relationships in the fashion, consumer, lifestyle, travel, design and corporate marketplaces,” said South.
Hufft joined HL Group in 2010 as vice president of marketing and business development and was promoted to senior vice president a year later and executive vice president in 2014. Before joining HL, she was vice president of strategic development at Omnicom experiential agency Sage Collective and senior director of business development and client services at Harrison & Shriftman.
HL Group is an MDC partner firm, with offices in New York and Los Angeles.