SERRANO PROMOTED AT IMG: Andrew Serrano has been named vice president, global events, at IMG Fashion. Most recently he was IMG’s global fashion public relations director.

In this new role, Serrano will oversee global designer relationships and partnerships, as well as fashion week calendars for all IMG-owned and -operated fashion events, including NYFW: The Shows; Mercedes-Benz Fashion Week Australia and Berlin, and MADE.

He reports to Catherine Bennett, senior vice president and managing director of IMG Fashion Events.

Succeeding Serrano is Philip Price Fry, who has been named global communications director. Earlier, Fry was IMG’s global media relations manager.

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