ANNA’S TV TIME: In anticipation of Vogue’s 120th anniversary next year, Anna Wintour will appear on Sunday’s CBS Sunday Morning, with Hamish Bowles, to talk magazine covers (Dodie Kazanjian and Bowles recently published “Vogue: The Covers”), and the new digital archive that houses every single page ever printed from Vogue’s 120-year history. Serena Altschul asked Wintour about her first cover in 1988, an outtake from a non-cover shoot that had a model wearing jeans. “To me, it just said, ‘This is something new. This is something different.’ And I remember the printers called us up because they thought we’d made a mistake. Just wanting to check that that actually was the cover,” recalled Wintour.

She went on to talk about moving from models to movie stars and celebrities on the cover. “I remember getting quite a bit of criticism for my first Madonna cover,” said Wintour. “And you know, ‘She’ll never sell.’ And it was a little bit risky. And it was up something extraordinary, like 40 percent on newsstands. So that was an eye-opener to all of us.”

This story first appeared in the December 9, 2011 issue of WWD. Subscribe Today.

Wintour said she has always followed her own instincts at Vogue, and doesn’t put much weight in market research. “Sometimes they’re successful and obviously sometimes they’re not,” she added. “But you have to, I think, remain true to what you believe in.”

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