Architectural Digest has tapped Erica Duecy for the newly created role of digital director.
Duecy most recently served as Saveur’s digital director, where she oversaw content strategy, audience development, video, social media, special projects and custom content creation for the food-centric title.
Duecy, whose appointment is effective immediately, will report to a trio of people at the Condé Nast-owned magazine, including Architectural Digest editor in chief Margaret Russell, chief revenue officer Giulio Capua and Condé Nast Digital Officer Fred Santarpia.
The reporting structure is somewhat unique; Web site editors at the company typically report in to the magazine’s editor in chief. Condé Nast said that the reporting structure varies by title.
“We are just weeks away from relaunching archdigest.com on our new web platform, and Erica’s experience in the digital lifestyle space will be invaluable as we extend our online presence, including expanding Architectural Digestvideo content and debuting exciting new features,” Russell said.
Architectural Digest publisher Capua said: “Erica understands the importance of digital to the future of the Architectural Digest brand,” adding that “Erica’s leadership and execution will be central to growing the site’s revenue.”
Duecy, who led Saveur’s digital relaunch last year, has held several jobs at Fodor’s where she served as deputy editor for the Web site, as well as hotel and restaurants editor at Fodor’s Travel.