RUBENSTEIN SIGNS ON AT AD: Architectural Digest is bringing Hal Rubenstein and Cynthia Frank on board. Rubenstein, who was a founding editor of InStyle, where he later served as fashion director and editor-at-large, joins the Condé Nast-owned title as a special projects editor. Meanwhile, Frank, who was poached from Elle Décor, will join the magazine as contributing design editor on April 20.

This story first appeared in the April 3, 2015 issue of WWD. Subscribe Today.

Editor in chief Margaret Russell said Rubenstein would bring a mix of content, video and print, to the AD Web site and magazine. She pointed to a recent video, in which Rubenstein gave his favorite picks at AD’s Design Show. “He will be doing shoots and writing for the Web,” Russell told WWD. “He’s a huge foodie. His videos will be about lifestyle topics. He will do one on a Ralph Lauren project coming up, too.”

While Rubenstein will help lead the charge into video, Frank will bring her experience as an editor to the magazine’s pages through visuals. “Frank loves being behind the camera. She’s been doing this 50 years as an editor,” Russell said. “She’s so well connected and has more energy than half of my staff.”

The editor in chief, who will fete her fifth year on the job in the fall, said she’s focusing on video and bringing stories that help people “live better,” which differs somewhat from the magazine’s high society bend.

Russell said online stories include information on home renovations, decorating and celebrity. The May issue hits newsstands in New York and Los Angeles on Tuesday. The issue is up 37 percent in advertising pages over last year with a total of 110 pages, which according to a company spokesman, marks AD’s best May issue since 2008.