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ARGENTO’S TURN: Ermanno Scervino has tapped Italian actress Asia Argento for the brand’s fall advertising campaign.

Shot in an old theater in Milan by Francesco Carrozzini, the images, featuring a foreboding, mysterious atmosphere, show Argento posing in front of movie-inspired posters decorated with some of Scervino’s sketches. “I’ve always loved the world of cinema, and my latest collection is a clear reflection of this passion,” Scervino said. “I’ve known Asia since she was a little girl: she means cinema. I’ve watched her growing up and evolving — her image is so contemporary. Together we wanted to show a new style, which looks to the past but is projected into the future.”

This story first appeared in the June 17, 2013 issue of WWD. Subscribe Today.

The campaign will run in international newspapers and magazines starting from July.

RELATED STORY: Ermanno Scervino RTW Fall 2013 >>

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