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FREEZE FRAME: After three years of color campaigns, Giorgio Armani is returning to mainly black-and-white ads to promote his fall collections.

Lensed by Mert Alas and Marcus Piggott, the images highlight the refined tailoring of the collection, which the designer dubbed Easy Chic, and its strong men’s wear current. 

Models Aymeline Valade and Simon Nessman are featured in poses evoking a “sense of timeless elegance,” according to the company.

The campaign is slated to bow globally in July issues of fashion and lifestyle magazines.