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BEHIND DOOR NUMBER…: Danielle DiFerdinando, creative director and founder of Danielle Nicole handbags, has taken the p.a. concept up a step by appearing on “The Price is Right.” The big prize behind the sliding door? A handbag for each week of the year — totes, satchels, cross-bodys, clutches, iPhone and iPad accessories — 52 items in all valued at $5,000. The show was filmed in June and airs today on CBS.

“I was the first act. I opened the show. They opened up the sliding doors and there I was, with all the bags,” DiFerdinando said. “Drew Carey [the comedic host of the show] was on the other side of the stage. He interviewed me. He said I was one cool chick.” The contestant, a circus fire blower from California, played the tic-tac-toe round and won. “She was crying and shaking and couldn’t believe all the different styles she won. She just didn’t know what to do,” DiFerdinando said.

This story first appeared in the November 13, 2012 issue of WWD. Subscribe Today.