Denim & Supply Ralph Lauren expressed its fall campaign via a video featuring a slew of young, trendy faces: social media darling models Bella Hadid and Hailey Baldwin as well as singers and songwriters Cody Simpson and Tinashe.
Simpson and Tinashe partnered on a special rendition of the 1970 R&B song “Express Yourself” for the video, which was filmed at Electric Lady Studios in Greenwich Village. It features the singers in a recording session, while Hadid and Baldwin frolic in Denim & Supply duds in the background. (Tangent: Simpson has been romantically linked on and off to Hadid’s top model sister Gigi for some time.)
The video and campaign will be released through social media channels July 9. It’s not Denim & Supply’s first foray with musicians. DJ Avicii was a former face of the brand and collaborated on music videos.