GOING ONCE, GOING TWICE…: How much is a celebrity wedding worth these days? It depends on whom you ask. “The Real Housewives of New York City” star Bethenny Frankel’s ceremony at the Four Seasons restaurant in New York on Sunday garnered a fair amount of attention on the gossip Web sites, and sources told WWD that OK magazine shelled out $25,000 to run exclusive photos from the event, while others claimed Frankel got only $10,000. A spokeswoman for Frankel claimed, on the other hand, that both figures “are grossly inaccurate.” Regardless, Us Weekly, People, In Touch and Life & Style all left the field to OK, which, a spokesman said, will run a four-page spread and a small inset photo on the cover.

But is this notoriously sharp-tongued “real housewife” worth the money? Bravo certainly seems to think so. It has unveiled an upcoming series centered on Frankel, called “Bethenny’s Getting Married?” And while Bravo will look to ratings, OK will see if she’s worth all that dough, whatever the amount, at the newsstand.
— Amy Wicks

This story first appeared in the March 31, 2010 issue of WWD. Subscribe Today.

CAUGHT IN THEIR WEB: Vogue.com is staffing up. The site has brought on Alexandra Mack, formerly managing editor of Interview, to be managing editor of vogue.com, a newly created position, effective this week. Though still technically a part of Style.com, vogue.com has expanded its offerings in the past year as it prepares to become a stand-alone site in 2010, adding more Web-only features, behind-the-shoot videos and editor blogs. “As vogue.com grows, we will be staffing it accordingly,” a Vogue spokesman said. The appointment comes as there is enduring speculation about the future of Style.com, which some insiders believe could perhaps suffer a similar fate as Men.style.com. Condé Nast shuttered the men’s fashion site last fall, opting to focus on new dedicated Web sites for GQ and Details. At vogue.com, Mack reports to online editor Caroline Palmer. And, for anyone who’s wondering, Anna Wintour is editor in chief of vogue.com. — Nick Axelrod

TAKING OFF: Departures publisher Ed Ventimiglia is making his own exit from the magazine, retiring from the company as of June. Ventimiglia joined Departures, which is owned by American Express Publishing, in 1998 and became publisher in 2005. Ed Kelly, president and chief executive officer, has begun searching for a replacement. The title’s ad pages were down 44 percent last year to 596. — A.W.

BACK IN PRINT: GQ has tapped Devin Gordon to be its new senior editor, effective May 1. A 12-year veteran of Newsweek, Gordon was most recently the editor of Newsweek Digital. — N.A.

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