BING’S TOP 10: Michael Kors was back in the top spot as the most searched for fashion designer of 2014, according to Microsoft’s search engine Bing.
This story first appeared in the December 2, 2014 issue of WWD. Subscribe Today.
Kors had slipped into second place last year after Victoria Beckham, who took the number-one spot in 2013. This year, the former Spice Girl didn’t make the top-10 list at all.
Louis Vuitton made a huge leap to number two this year, having taken 10th place a year ago. In third place was Ralph Lauren, who held the same ranking a year ago. Tory Burch moved up to fourth place, from seventh place a year ago, while Gucci crept up to fifth place, from sixth place last year.
Rounding out the top 10 were Kate Spade at number six (up from number eight last year), Burberry at number seven (it didn’t make the list last year); Chanel at number eight (from number four last year); Versace at number nine (didn’t make the list last year), and BCBG Max Azria at number 10 (didn’t make the list last year).