It’s a widely embraced reality that the fashion and media worlds are often the first to jump on and popularize Silicon Valley’s favorite new tools for sharing and discovering content. (Just ask Instagram, Pinterest, Tumblr or Twitter).
But a new platform, created by New York fashion photographer Marcus Mam, aims to fill a void that he noticed in the ability to preserve valuable content that got lost in chronological feeds.
Take It To, which goes live today (www.takeit.to), is part blogging platform and part discovery tool, and it’s made specifically with creatives, who are conscious of copyright, in mind. It moves away from the concept of the exhaustive newsfeed that plagues other platforms and lets users share, shuffle and collect content in any order they prefer, while keeping ownership in the purview of the creator.
The blogging platform lets users create a visual library, which they call a “storefront,” with images that act as a “cover” to each individual post. Posts can include words, slideshows, videos, gifs and individual photos. Users can “repost” others’ content, but the content is still linked back to the original creator, who can change or delete it. Mam likens it to a Spotify for the visual arts.
So, for example, a fashion designer doesn’t have to select just one look to share on Instagram from a collection, and a photographer doesn’t have to limit his portfolio selections to one image from each shoot. Instead, users can select one image as the lead image to a post, and share the entire collection in that separate post.
The service also lets users collaborate on projects in teams, and share photos privately without requiring the heavy lifting and long wait times of attachments or laborious downloads. Content can be added privately, or be made public. And rather than offering “likes,” Take It To reveals total views to indicate popular posts.
A number of creatives and organizations got to test the service before its public launch today, including designer and Moschino creative director Jeremy Scott, Penguin Books, illustrator Justin Teodoro and artist Julio Le Parc.
“I’m so thrilled to have a place to share my work with my fans in a way that I want my work to be seen but at the same time can be personal to them,” Scott said. “It reminds me of hanging posters on my wall in my teenage bedroom. They don’t get randomly covered up as the days go by, but shift and evolve naturally as your interests change.”
Going forward, Mam intends to continue to improve the discovery process with the incorporation of hashtags, to develop iOS and Android apps and to explore possible manifestations for e-commerce. In the meantime, he is enjoying seeing how various fields, from architects to bakers, are using what he calls a reengineered blogging and collaboration platform.