The blogosphere isn’t just daily outfit posts and makeup tutorials.
Blogger monetization platform RewardStyle, whose Liketoknow.it helps style bloggers make money from posts on Instagram, today is expanding beyond fashion to include interior design and home furnishings.
It adds to its roster Liketoknow.it.home, which will work the same way that Liketoknow.it does: After users sign up for the service, they can “like” a participating blogger’s post on Instagram to receive an e-mail linking to the shoppable content in that post.
Through studying the data from its current influencers, Liketoknow.it’s founders saw that beyond personal style, original home content performed well for both bloggers and brands.
“We are in a unique position, having metadata around hundreds of thousands of pieces of original content,” said founder Amber Box. “We know who created the content, the context around the imagery, the brands and products that are included and then what the consumers thought about the content; beyond likes and comments, they vote with their wallet and we exclusively have that insight.”
Box is a former style blogger who created the service with husband Baxter Box.
Last November, influencers began using #LTKHome on Instagram posts to indicate the home decor category, including almost 8,000 pieces of content.
As it launches today, brands participating in the new home category include West Elm, Urban Outfitters, One Kings Lane, Minted, Pottery Barn, Wayfair, Crate & Barrel, Etsy and walmart.com.
In the five years since its founding, Rewardstyle has driven an estimated $1 billion in retail. Bloggers and brands must be accepted into the platform to participate; there are approximately 10,000 “influencers” and more than one million brands and partners represented. Top bloggers using the platform can make as much as $500,000 in one month through affiliate links, which pays the blogger a percentage of all sales-generated content.
Interior designer and HGTV host Jillian Harris said that Liketoknow.it’s expansion into home has already been well-received by followers. “I can’t wait to follow along as Liketoknow.it home content has this new curated and collective space of interior design inspiration to discover and shop on Instagram.”