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BLONDE AMBITION: Continuing to add new elements to its advertising mix, Louis Vuitton has tapped actress Michelle Williams to appear in a campaign spotlighting two new handbags, the W and the Capucines.

The campaign is slated to break in Marie Claire France, due on newsstands on Aug. 2, followed by an array of September and October magazines worldwide.

This story first appeared in the July 24, 2013 issue of WWD. Subscribe Today.

Best known for her roles in “Brokeback Mountain” and “My Week With Marilyn,” Williams is currently filming “Suite Française,” based on the novel by Irène Némirovsky. Peter Lindbergh lensed the Vuitton spots, with hair by Sam McKnight, makeup by Stéphane Marais and styling by Jacob K.

While handbags are the central focus — the W, a graphic blend of monogram canvas and multicolored leather, the Capucines, a tote exalting Vuitton’s leather craftsmanship — Williams wears looks from Vuitton’s fall collection by Marc Jacobs, and occasionally leans on a vintage trunk.