OFF THE AIR: There is a changing of the guard at Bloomberg TV.
Bloomberg founder Michael Bloomberg sent out a memo Tuesday, which thanked Milne for her service in the TV department.
“I have asked her to shift her focus to special projects and strategic placement, and I am certain that she will bring the same dedication and creativity to her new role,” Bloomberg said.
Milne joined Bloomberg last August from the BBC. In May, she began restructuring Bloomberg’s TV programming, which consolidated some of the shows, but retained the same anchors. Although the restructuring at the time did not entail layoffs, there has been a sense that change would be coming to the division. Bloomberg TV has seen its ratings increase, and according to comScore had 16.5 million unique viewers globally in June.
Now Mayers will lead Global TV in addition to his current responsibilities. Roman Mackiewicz and Mindy Massucci will act as his “chief lieutenants,” according to the memo.
The company declined to comment.
Since the former New York mayor has returned to tend to his media company, there have been a slew of changes. While some are considered a revival of past practices, such as tracking employees’ whereabouts, others have included taking a strategic look at the company.
News reports indicate that a broader round of layoffs is in the works, and will target Bloomberg’s Washington, D.C.-based operation. Sources told WWD that there is speculation within the company that up to 10 reporters in D.C. will be let go, with others reassigned. The D.C. bureau has a staff of about 200. The company declined to comment on the rumored job cuts.
The broader changes began early this year when ex-Economist editor Micklethwait was named editor in chief of Bloomberg News, following the resignation of founding editor Matthew Winkler from the role. While Winkler moved to the somewhat ambiguous role of editor in chief emeritus, the shakeup caused his heir apparent, senior executive editor Laurie Hays, to leave the company. Another big name to exit was digital editor Josh Topolsky, who according to sources, butted heads with Bloomberg over the design direction of the financial media firm’s recently developed Web site.