Changes keep coming at Bloomberg, and this time, it’s on the television side.
Under head of U.S. TV Claudia Milne, who joined Bloomberg from the BBC in August, the business site is reorganizing its daily programming, starting today.
As part of the restructuring, all branded shows airing from noon to 4:30 p.m. daily will be replaced by market day programming. That programming will include the same anchors, but shows such as “Money Clip” and “Street Smart” will cease to exist and instead be folded into the new television block.
Bloomberg West, which previously aired at 1 p.m. EST and was cohosted by Cory Johnson and Emily Chang, will be moved to 4:30 p.m. EST. That show will now just be hosted by Chang, as Johnson broadens his role to become a reporter-at-large, covering tech.
Bloomberg declined to comment.
The changes in programming are indicative of a broader transition at the media division of the company, which is helmed by Josh Tyrangiel. The young editor has focused on digital programing and optimization for video, among other things. In August, just before Milne was put in charge of TV, the unit saw a round of layoffs.
Sources indicated that the new programing would not entail layoffs; however, there is a strong sense within the company that the period of experimentation is beginning to take shape now.