BLOOMING AN APP: Bloomingdale’s has launched the Big Brown Bag app for the iPhone to search and buy products on, learn about in-store events and deals, access wedding registries, scan products for details and customer reviews, and pay the Bloomingdale’s credit card bill, among other features. The Big Brown Bag app for the Android is set to launch Thursday. The app joins other Bloomingdale’s apps, including the 59th Street iPhone app and the Bloomingdale’s iCatalog app for iPad.

“Launching the Bloomingdale’s Big Brown Bag mobile application is a foundational step in our vision to support our customers’ omni-channel shopping experience. We want to encourage customers to use their mobile devices in our stores,” said Anne Bridges, senior vice president of marketing, site merchandising, Internet production and planning for

This story first appeared in the May 16, 2012 issue of WWD. Subscribe Today.

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