COOPER VS. COOPER: Bradley Cooper was a bit of a gamble for Details’ June/July cover last year. “The Hangover” hadn’t come out yet and even though he’s obviously easy on the eyes, editor in chief Dan Peres admitted to spending more time than usual coming up with cover lines to sell the issue, given the actor was known for little other than squiring top starlets around town. Well, Peres’ gamble paid off: Cooper’s cover became the magazine’s second bestseller of the year, with 65,000 copies sold at newsstands in a disastrous year for fashion magazines all around. Now Peres will slap Cooper on Details’ June-July cover again this year, clearly hoping he wasn’t a one-hit wonder. And Peres is going artsy: the cover will be in black and white. Peres said Details hasn’t published a noncolor cover in 10 years — perhaps because most circulation specialists will tell an editor that black-and-white covers usually tank on the newsstand. Details’ latest Cooper cover hits newsstands June 1.

— Amy Wicks

This story first appeared in the May 14, 2010 issue of WWD. Subscribe Today.

STOP THE PRESSES: When an early copy of Sarah Ellison’s “War at The Wall Street Journal: Inside the Struggle to Control an American Business Empire” landed in the newsroom that the book dissects, dozens of photocopies were promptly made and doled out. That reaction remains the author’s favorite, she said. Although Ellison has heard that Journal editor in chief Robert Thomson is not a fan of her tome, “a lot of her old colleagues” are, she said.

One surprise in reporting the book was “the elaborate spy network [Rupert] Murdoch had set up to understand the Bancroft family. He had leaks all throughout the family and people were reporting back to him in real-time throughout the deal negotiations. It was incredible,” she said.

Now that Ellison is making the rounds plugging “War at The Wall Street Journal,” the main thing people want to know is: “Is the WSJ better or worse off under Murdoch? They ask that because Murdoch’s reputation for meddling in his news properties precedes him, and he fired the old editor of the WSJ within months of taking over the paper, even though he essentially promised the Bancroft family he wouldn’t,” she said. “So people want to know what kind of an impact he’s had. There’s no question he’s changed the paper radically and made it less of a watchdog on capitalism than it used to be and more powerful politically than it was before. He isn’t afraid to get involved in the newspaper and he sees no reason why he should apologize for that.”

Murdoch and the Journal declined comment.

— Rosemary Feitelberg

WILL THE BLOGGERS EAT THEIR OWN?: Coach may have found a way to defang fashion bloggers looking to criticize its wares. The accessories behemoth recently commissioned a crop of them to design a collection of limited edition bags, Coach Collectibles, available exclusively online for preorder on May 19. Karla Deras of Karla’s Closet, Emily Schuman of Cupcakes and Cashmere, Krystal Simpson of What Is Reality Anyway and Kelly Framel of The Glamourai were selected to design bags, all of which retail between $398 to $498. Styles range from Schuman’s structured satchel in a cotton candy pink leather to Deras’ black pebbled leather clutch that converts into a cross-body bag with the addition of an adjustable chain strap to Simpson’s edgier black bucket bag with fringe detailing.

“I always lug around a ton of stuff, so it was important that I could accommodate all of my things,” said Schuman, who described her personal style as simple, feminine and eclectic. “And the inside of the bag is a light gray silk that feels really indulgent but also makes it easy to find whatever you’re looking for.”

Simpson merged together her favorite things — rock ’n’ roll, leather, motorcycles and “that whole Rolling Stones ‘Rock and Roll Circus’-era of music” — to design her bag. Her bag also has a black-and-white-striped silk lining and removable feather charms, a tribute to her band, Little Feather.

— Rachel Strugatz