EVERYWEAR, EVERYWHERE: Brandon Holley wants to help existing retailers adapt to an evolving retail market — one driven by an increasingly digital consumer — and she’s doing it with Everywear. She teamed up with Josh Helfgott to create the “B2B2C” product, a consumer facing app, a Web site and a B2B white label technology that retailers and brands can use to better the one-to-one shopping experience. The app features product from multiple retailers with the option of live-chatting with an Everywear stylist to help build a digital closet and tailored-to-the-user “Try-On” box that’s mailed to them. For retailers, the Everywear software can be implemented onto their site, or on devices in-store to help sell more product.

The premise is hardly new: a shopper visits a department store’s digital flagship and is overwhelmed by the thousands of products that lay in front of her. Holley wants to simplify this experience — and not only facilitate more purchases, but establish a connection between stylist and shopper via chat that helps the consumer not only find clothing that works with her style and body type but with existing items in her closet. She said that the backend tool will let retailers do this at scale.


The venture has not signed on any retail partners yet but she predicts that beacon technology will eventually be able to recognize items in a user’s Everywear closet and find the inventory when they enter a store.

Everywear will kick off its launch Monday with Bloglovin’, a platform that boasts content creation from 600,000 content creators, enabling bloggers to create custom shopping lists for their readers.


Holley and Helfgott self-funded the project for the first eight months, but the two just raised a seed round of $275,000 from angel investors Richard Nespola Jr. and Michael Pesce, Bustle’s Bryan Goldberg and Alice Houseknecht’s personal fund, the Alice and Jaclyn Houseknecht Foundation.


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