THE CAMPAIGNS OF SPRING: As magazine publishers gear up for their February and (hefty, they hope) March issues, fashion firms are unveiling their spring ads, which will form an all-important part of them. And many of those ads link to the past in some way.
At Donna Karan, the designer has returned to a longtime favorite photographer, Peter Lindbergh. The duo shares a long history — from 1992, Lindbergh shot 15 campaigns for Karan, their last collaboration being for spring 2007. For the spring ads, Lindbergh photographed model Andreea Diaconu against a backdrop marked by giant brushstrokes. Like the collection itself, the images are “inspired by passions so much a part of Donna Karan…art, sensuality and the woman,” according to the company.
At Céline, the ballet flats Phoebe Philo paraded on its runway last September turned out to be a clue: Marie-Agnès Gillot, a dancer and choreographer with the Paris Opera Ballet, appears in the brand’s spring campaign, slated to break in an array of February fashion titles. But the diversity of Philo’s spring collection — spanning sharply tailored looks and retro florals — is reflected in the casting. Another surprising personality, 80-year-old American author Joan Didion, also posed for photographer Juergen Teller, along with teenage model Freya Lawrence.
Another Paris fashion house, Sonia Rykiel, also tapped Teller to shoot Elizabeth and Georgia May Jagger. For her first advertising campaign at Rykiel, artistic director Julie de Libran has the daughters of Rolling Stone frontman Mick Jagger and Texan model Jerry Hall posing in various locations in Saint-Germain-des-Prés, the historic home of the brand. The shoot was styled by Alexia Niedzielski.
“We had the Jagger sisters for the show. I loved the energy that passed between them, and their individual beauty so equal, yet so unalike,” de Libran said. “Their mother walked for Sonia Rykiel, and they would come to the boutique. It’s the story of a family and a family business. It was great to have Juergen shoot them in such spontaneous fashion in Saint-Germain-des-Prés,” she added.
The campaign will break in the February issue of W magazine.
Then there’s Guess, where Gigi Hadid is returning to her roots. Having modeled for the Los Angeles-based denim company when she was a toddler and made her debut as a Guess girl for the women’s business two years ago, the 19-year-old model appears in the spring 2015 ad campaign. Unlike recent promotions that paired up models, Hadid rolled solo on a Malibu beach in flared jeans, gingham bikinis, tomboyish overalls and other looks. “Going on 15 years as a Guess Girl, this may be my favorite campaign yet,” said Hadid, whose fame has since been fueled by a guest stint on “The Real Housewives of Beverly Hills.” “I couldn’t think of a better place to shoot the campaign than where we did — on the beaches of my hometown in Malibu! So fitting.”