LOCAL COLOR: Purple, the London public relations firm with clients ranging from fashion and beauty to entertainment and property, is pushing further into the U.S. with the opening of a second office in Los Angeles, located at 9229 Sunset Boulevard in West Hollywood.
The office, which opened earlier this year, comes three years after the firm first planted its flag in New York on Wooster Street, where it now has a staff of 40. About one-third of Purple’s overall business is now derived from American brands.
Purple arrived in L.A. with the Battistoni flagship opening, and events with brands including Lamborghini, L’Uomo Vogue, Brooks Brothers and Donna Karan. The company also worked on the launch of Alexa Chung’s Villoid app.
Upcoming projects include the opening of the Edition L.A., and the California outpost of The Arts Club, a private club on London’s Dover Street, according to Fergus Lawlor, managing director and co-owner of Purple Public Relations Ltd.
In New York, Purple will be working on the launch of Ian Schrager’s new Public Hotel in the Lower East Side.
Lawlor said the decision to move to the U.S. originally came from Purple’s clients, including Ian Schrager, with whom Purple has worked for nearly 20 years.
“Clients…have constantly asked us to open in the States, and to bring the same approach (that we have in London). This encouragement was pivotal in our taking the plunge to open in N.Y. and L.A. in the last three years.”
Lawlor said London’s multiculturalism has had a halo effect on business over the past two decades since Purple was founded.
“In the U.K., everyone passes through London at some point, and the breadth of our client base has meant that we draw inspiration and creative ideas that can be adapted cross-category and cross-border,” he said.