LONDON — British women’s and men’s magazine titles put on an uneven performance in the January to June period, according to Audit Bureau of Circulations figures released Thursday.
Only a few titles in the women’s fashion sector posted rises for combined digital and print circulations over the year. Hearst Magazines U.K.’s Elle climbed 5.7 percent to 164,081, while Women’s Health was up 8 percent to 124,740 and Time Inc.’s InStyle U.K.’s combined figure rose 2 percent to 150,167, but was down 0.9 percent compared with the previous six months.
Of Condé Nast titles, Vogue’s combined circulation was flat year-over-year at 200,058; Tatler edged up 0.4 percent to 84,383; Glamour fell 8.6 percent to 370,012 and Vanity Fair was down 3.4 percent to 88,009. At Hearst, Cosmopolitan’s combined figure was down 10.6 percent over the year to 258,448; Good Housekeeping fell 0.6 percent to 404,205, while Harper’s Bazaar’s combined figure fell 2.2 percent over the year, to 106,089. Of Time Inc. U.K.’s other fashion titles, Marie Claire’s combined figure fell 8 percent over the year to 186,010, while Look’s combined figure tumbled 22 percent to 131,898.
At Time Inc. U.K., chief executive officer Marcus Rich commented on InStyle U.K.’s growth, saying the title “stands out in the market for its total focus on fashion and beauty.” It’s the second annual rise that InStyle has posted under editor Charlotte Moore, who joined the title in early 2014. Anna Jones, ceo of Hearst Magazines U.K., said “Elle continues to deliver a valuable and growing fashion audience and Women’s Health goes from strength to strength with an extremely strong editorial proposition.”
The women’s fashion sector as a whole fell 2.5 percent over the year to a combined print and digital circulation of 5,487,290 for the 26 titles in the category. The men’s lifestyle sector, meanwhile, was down 2.9 percent to a print and digital circulation of 1,519,988 for the 11 titles in the category.
Of the men’s titles, Condé Nast’s GQ saw a fall in its combined circulation year-over-year of 3.2 percent to 121,085, while the publisher’s Wired fell 3.5 percent to 54,057. At Hearst, Esquire’s combined circulation fell 3.5 percent over the year to 56,499 and Men’s Health’s combined figure dipped 6.4 percent to 193,901. Lad mags continued to see falls – FHM’s combined circulation fell 16.6 percent year-over-year to 72,180, while Zoo lost 7.8 percent over the year to 27,644.